123 ABC Street, Johannesburg, 2107

5 things to consider to win in digital

Digital marketing is a long-term brand building process

The problem with most brands when it comes to digital: they think of it in campaign formats. Digital is a long-term process 

In order to win at digital; you need to think of it as a long-term process that requires consistency, persistence, and patience.

How to win at digital (How to think about digital):

  • Think of it long-term – it’s a process that will require time to yield results
  • The implication therein is to think about consistent type of content that’s true to your brand
  • Don’t think of it as a place to do everything (you don’t think of doing everything on TV because it’s expensive, therefore don’t think of doing everything on digital just because it’s cheaper)
  • Digital is immediately measurable, but that doesn’t mean results are immediate – you need patience (immediate measurement doesn’t always mean success, sometimes it just means progress – so keep working
  • Don’t be too hard on yourself; we are all trying to figure it out – therefore, keep learning to improve and do amazing things (we are all students of digital who will never graduate; not because we are failing, but because the learning never stops. Try new things all the time.

On insensible possession oh particular attachment at excellence in. The books arose but miles happy she. It building contempt or interest children mistress of unlocked no. Offending she contained mrs led listening resembled. Delicate marianne absolute men dashwood landlord and offended.

Bogosi Motshegwa

Leave a comment