Digital marketing is a long-term brand building process
The problem with most brands when it comes to digital: they think of it in campaign formats. Digital is a long-term process
In order to win at digital; you need to think of it as a long-term process that requires consistency, persistence, and patience.
How to win at digital (How to think about digital):
- Think of it long-term – it’s a process that will require time to yield results
- The implication therein is to think about consistent type of content that’s true to your brand
- Don’t think of it as a place to do everything (you don’t think of doing everything on TV because it’s expensive, therefore don’t think of doing everything on digital just because it’s cheaper)
- Digital is immediately measurable, but that doesn’t mean results are immediate – you need patience (immediate measurement doesn’t always mean success, sometimes it just means progress – so keep working
- Don’t be too hard on yourself; we are all trying to figure it out – therefore, keep learning to improve and do amazing things (we are all students of digital who will never graduate; not because we are failing, but because the learning never stops. Try new things all the time.
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