We help your business or brand find its truest self. In a saturated world plagued by sameness, being unique is of paramount importance as this will result in exponential growth and success. We help your brand or business become more attractive. We also give your brand or business a structured and own able strategic direction with a long-term view, making our solutions sustainable. We simplify strategy by making it both tangible and practical. Our strategies don’t live in untouched folders or servers, they live in everything that the brand does. Our strategies live.
Our first step is a mini workshop, to establish where you are as a brand or business
We then look at your brand’s current behavior, actions and plans
We then assess the two against where you wish to take your brand (vision/objectives)
This will give a clear indication or diagnosis of the opportunities
All of the above is done within the context of your brand’s chosen category and industry – we clarify the role played by your competitors and how your brand fits in. The objective is to find gaps and opportunities.
Our job is not to own your brand, but to partner with you on executing on the identified opportunities
People don’t buy products and functionality, they buy the benefits that lie within – your brand is only as relevant as your current marketing effort The objective here is to establish or extend on the already existing brand story – your brand narrative is what will set you apart.
Brand building is a journey, bring us along
“Brand identity is your brand’s biggest asset. Trends make your relevant for a moment, your brand’s DNA makes you unique and relevant for a lifetime”
People don’t just buy products and their utility (functionality), they buy the benefits that lie therein (reasons why they should buy from you) – it is therefore imperative to maintain the brand story.
This stage is where we constantly evaluate our actions to ensure that they are aligned to our overarching objectives and if they are right for the brand.
“Brand building is not a once-off action plan, it’s